Stepping into a new outfit or costume can help to re-invent ones personality and evoke new confidences that might not be part of our original make up. We act like chameleons changing not only our clothes but also our personality and behavior for our present environment. This also allows us to be something we are not, our true selves are disguised, no one ever has to know the real you.
Anti Fashion shows this in the extreme; this work is in the style of a fashion shoot, the model hides behind not only clothing but also traditional costumes that act as masks that would never be worn other than for costume parties. The model acts and performs in ways that might not be part of that person’s character. These masks and costumes block being able to read any truth about the model where as we feel you can find out the most about a person by their expressions and behaviours, this work tries to confuse what we see and what we think we know.